Fwd: Forceful and smart selling advise by Machiavelli

---------- Forwarded message ---------
From: Jorge Saguinsin <jorge@holygardens.ph>
Date: Tue, Mar 10, 2026 at 11:56 AM
Subject: Forceful and smart selling advise by Machiavelli
To: Jorge Saguinsin <profjorge.entrep@gmail.com>, <jorge549.adminplans@blogger.com>, <jorge549.holygardenshandbook@blogger.com>, Madel Holy Gardens <mrss@holygardens.ph>, <jorge549.salestraining@blogger.com>

Forceful and smart selling advise by Machiavelli

The sales advice was probably adopted from the lines taught at Machiavellis Prin

There are 5 tactics:

The Illusion of Choice Technique (advanced closing strategy) ✔️ How to create scarcity and urgency in sales ✔️ The power of psychological triggers in marketing ✔️ Narrative control and authority positioning ✔️ The Strategic Retreat Method (reverse psychology in selling)

1. The illusion of choice

Control the choice. Do not give the customer unlimited choice

But actually the choice has been made. By employing the good

better strategy. Good is the more expensive and then presenting the

more affordable. It is often a used word: decision becomes inevitable

2. Creating scarcity:

Fear sells. It is better to be feared rather than loved

Either by telling shortage in inventory, or time frame. When there is risk or danger, a person rush to make decision We are adopting this in Temu marketing promos beginning March 16. Limited promo items, and campaigns running 4 weeks at most.

FOMO (fear of missing out)

3. Psychological triggers

Mask of authencity. Perceived authencity. Skill appears trustworth.

One who can give a good advice to build trust.

Appear to be one with them, but actually pushes own agenda

4. Narrative control of authority

Ask question vs defending. Stay on offense.

Appear to be the expert

5. Strategic withdrawal

Dont be desperate. Appear to be not needing tthe agent.

1. Now is not the best time

2. Maybe you need to have more research

Do you appear to be manipulative? But are you not selling everyday. ?

Machiavellis thought on selling

Firehose situation; hell week at MIT, how to raise P100,000 in one month - they force you to be resilient and entreprenuerial, and resourceful

Be better than before, than yesterday...

The MIT monk mentions his stint at MIT about firehose, (and or Hell Week)  Having a situation where there are so many tasks that seem to be impossible to finish.    Then you learn to delegate, collaborate, and have a system.  Otherwise you will fail.

Then at Golman Sachs, their assignment in real world (and this is for the sellers) to raise P100,000 in your personal income in one month.  That is tough if you are not resourceful and you are thinking 8-5 worker.  I am happy that when this was assigned to the latest batch of trainees, they came through.   Marketing people should be subjected to that kind of situation or given that exercise

Hacks that could have been learned earlier for earlier success by MIT monk

Be better than before, than yesterday...

The author became a street boy (a runaway) monk, MIT student, later a CEO of tech company (even AI)

He lists down in this video hacks that should have been learned earlier.

Some of them:

1.  Differentiate between savings and investment.    Or you can have both.  Savings let you earn 1/4 of 1% while investment tied to S & P can get you more, Compounding plays out better.

2.  Stop believing in the American dream.  Limited opportunities now,  less jobs, heavy taxation.   

    Only 4% make it through and become successful, the 96% suffer. 

3   Practice practice practice in what you are good at.   (There is no inherent genius.  Only practice creates geniuses.    Some people who are determined are good in practice.  Athletes, musicians, actors practice this  Even doctors.  What are you good at?  Do you practice constantly

4.  Look at yourself as an investment portfolio.  Do you spend on your education and self improvement?   Are you gettting desired returns.  Wilkinson said that fortune are preceded by education and intelligence

5.  Move where the opportunites are:

     NY, Boston, SF, Chicago. Where the talented and fortunate are.  They are not in  the boondooks

6.  Equity and salary. 

    You become rich early.  You behave differently when you are the owner.    Salary is a trap is an addiction.  

7.  Humble yourself.  Get a mentor

     Not the coaches who are paid exorbitantly.  Be coached by someone who has made it.  Some will coach you free if he can get an action of your venture.  

8.  Have an emergency fund

       1.  For medical emergency

       2.  When you are laid off

       3.  Acts of God:   flood, typhoon, 

9.   Have your own FBI.   (Financial Bureau of Investigation) to find out where your money goes.  

     In this priority/order:

     1.  Emergency

     2   Equity

     3.  Essential

     4.  Enjoyment

     Allocate $ or PHP first in 1-3 before going to # 4

10.   American dream can become the American debt.  Avoid debt at all costs.   Buying homes early while young can be a catastrophe.           

11.  Be financial literate.   There are apps you get into or YT videos .    There is no excuse.  There are books:    Psychology of Money, and the Algebra of  Wealth Compounding.  These are precious guides. 

12  Automate personal finance.  There are apps that can do this for you.

13.  Go analog.  Read read read books.

14.  Failure as a teacher like as on the spot firing being jobless, being homeless.  Be prepared and develop resilience from that.  Find something positive in bad experiences to bring out the best in you.  Find the strength that you have missed.  It can let you see the road beyond the corner and find the best you

15.  Find the krypto in you (what destroys Superman)  find the antidotes and seek people who can support you and give your strrength.  

16.  Dont play victim

       Dont hold grudges.  Stay friendly even with those people who wronged you.  

17.  Find the right partner.  Who can give you support in the worst of conditions.

18.  Forgive yourself and live away from the past -   Abusive parents, bad employers, misfortunes.  Stay in the present find something positive and be a good person now.

19.  Think of yourself as someone living for others to be their best   Find out how can that happen  By finding love and service.  What impact can we have on others lives.   

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20.   Happiness =      Resources/need   Thus increase your resources and decrease need   If your need is 0 your happiness becomes infinite

Why smart people do not become rich?

Be better than before, than yesterday...

They are so analytical, sees more than 15 downsides in an opportunity, and prefers to be analytical.  The less educated, less analytical fail to see the risk breeze through the process, and gets the roi...

I saw this.  The educated PO dumped two multi billion projects which we passed on to other allies.